Own Your Digital Assets

FREE Small Business Marketing Workshop in Rutherford County, TN

Workshop has ended. Will resume at another date. However, if you’d like to schedule a one-on-one at no cost, just click the button!

Tall Boy Marketing is hosting a hands-on, beginner-friendly workshop every month on the first Thursday of the month designed to help local businesses understand their digital presence, own their assets, and finally feel confident about their marketing. No tech overwhelm. No hard sales pitch. Just real strategies that work. Reserve your free seat today and start building a stronger online foundation for your business.

What You’ll Learn at This FREE Marketing Workshop

This isn’t theory — it’s practical marketing education tailored for real small business owners.

During this 4-hour workshop, you’ll learn how to:

  • Your digital presence should belong to you — not your agency, not a former employee, and not a forgotten email account. In this session, we’ll walk through what true ownership looks like and how to make sure you have full control over your website, listings, analytics, and social media platforms moving forward.

  • Most customers start their search on Google — but many businesses don’t realize how small changes can make a big difference in whether they appear in search results or on the map. This session breaks down simple ways to help your business become easier to find online.

  • SEO doesn’t have to be confusing. This session explains local search optimization in plain language — what it means, why it matters, and how small businesses can start improving their online presence without needing technical knowledge.

  • Many businesses unknowingly block their own visibility with simple mistakes — outdated information, duplicate listings, missing pages, or inconsistent branding. In this session, we’ll show you the most common issues and how to fix them step by step.

  • Content isn’t just about posting — it’s about helping customers understand who you are and what you do. This session focuses on creating simple, authentic content that builds trust while also helping your business show up in search results.

  • Numbers shouldn’t feel scary. In this session, we’ll break down analytics into the few key metrics that actually matter — helping you understand what’s working, what isn’t, and how to make smarter marketing decisions moving forward.

Whether you’re brand new to marketing or just want clarity, this workshop is designed to give you real tools you can use immediately.

If you’re a small business owner in Murfreesboro, Smyrna, or surrounding areas, and you’ve ever wondered:
  • Who actually owns my website?
  • Why doesn’t my business show up on Google?
  • Why does marketing feel so confusing?
You’re not alone. We want to help you take control.

Workshop Schedule

10 - 10:15 a.m.

Welcome + Reality Check: “What Does Owning Your Assets Mean?”

Discussion on:

  • Why businesses get stuck with agencies

  • What “owning your assets” actually means

  • The biggest mistakes small businesses make

  • How AI search is changing visibility

10:15 - 11 a.m.

Session 1: The Digital House Clean-Up (Ownership & Access)

What We Will Cover:

  • Google account ownership

  • Website ownership vs access

  • Domain registrar control

  • Hosting access

  • Social media admin roles

  • Analytics ownership

Hands-On:

  • Check who owns your Google account

  • Verify admin permissions

  • Create a secure password system

“If you don’t own it, you don’t control your business online.”

11 - 11:40 a.m.

Session 2: Getting Found on Google (Local SEO Foundations)

What We Will Cover:

  • Google Business Profile basics

  • NAP consistency (Name, Address, Phone)

  • Citations explained simply

  • Reviews strategy

  • Why Google rankings matter

Hands-On:

  • Audit your own listing live

  • Add missing info

  • Review response examples

11:40 - 11:50 a.m.

Quick Break

Networking, coffee refill.

11:50 a.m. - 12:30 p.m.

Session 3: Website Ownership + AI-Ready Websites

What We Will Cover:

  • Why websites should be assets, not rentals

  • What makes a site AI-search friendly

  • SEO basics without jargon

  • Conversion essentials

Hands-On:

  • Quick website self-audit checklist

  • Identify missing pages or CTAs

12:30 - 1:10 p.m.

Session 4: Social Media & Content That Works

Not fluff — strategy.

What We Will Cover:

  • Platform ownership vs admin access

  • What actually gets engagement now

  • Posting for AI search visibility

Hands-On:

  • Build a simple 30-day content plan

  • Hashtag + GEO tagging tips

1:10 - 1:40 p.m.

Session 5: Ads, Analytics & Knowing What’s Working

What We Will Cover:

  • Owning Google Ads & Meta accounts

  • Why agencies shouldn’t keep your data

  • Understanding basic analytics

  • What numbers actually matter

Hands-On:

  • Identify where their analytics live

  • Learn the 3 metrics they should watch

1:40 - 2:00 p.m.

Wrap-Up: Your “Own Your Assets” Action Plan

Thank you for coming. You will now know have:

  • Asset ownership checklist

  • Login inventory template

  • Marketing priority roadmap

  • Local SEO starter guide

“You don’t need to be a tech expert — you just need the right setup.”

Why Small Businesses in Rutherford County Need This

Many local businesses rely on word of mouth — but today’s customers start online.

If your business isn’t optimized for search, reviews, and AI-driven discovery, you may be missing opportunities without even realizing it.

This workshop will help you:

  • Clean up your digital presence

  • Strengthen your local visibility

  • Understand how Google decides who shows up first

We’ll break everything down in a way that makes sense — even if you’ve never touched SEO or analytics before.